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Alabama Soccer Association has joined forces with a world-leading UK sports education provider to deliver a pioneering new program to hundreds of children in Birmingham, Alabama (AL).

Alabama Soccer Association (ASA) have agreed a partnership with Premier Education Group to deliver a six-week introductory 'Start Healthy Soccer' program in four elementary schools in Birmingham, Alabama. ASA are the first Soccer Association to commission the new program, and will be seen as leading the way amongst other State Soccer Associations.

Premier has already impacted the lives of hundreds of thousands of children in the UK, and now the mission has been extended to engage more children in sport worldwide to create a fitter and healthier generation.

"We are excited about our pAlabama Stay Soccer Benefitsartnership with the Premier Education Group to find creative ways in encouraging our children to be more active," said Tom Condone, ASA Executive Director.

"Improved physical activity will help our generation of children live stronger, healthier lives. Sport is a great platform to help influence positive change in all communities and we thank Premier Education for supporting these school based initiatives” said Condone. 

Kids will learn the basic principles of physical activity and nutrition, and parents are kept up to date with their child’s progression via their online portal. Players will learn character traits such as co-operation, teamwork and dealing with success and failure.

“I’m really looking forward to sharing the beautiful game of soccer with these new players.  The holistic approach to eating healthy, sleeping well, and exercise is a great way to not only develop new soccer players, but also to develop great people,” said Zac Crawford, ASA Technical Director.

The program will use the ‘My Personal Best’ program, a fitness measurement initiative launched at American College of Sports Medicine in Boston to measure the impact on the children's cardio-respiratory fitness and body mass index.

David Batch, Chief Executive of Premier Education said, "Premier are delighted to be involved in Start Healthy Soccer, which is a pioneering project in association with Alabama Soccer and US Youth Soccer. 

"Playing Soccer is great, but too many at an early age focus on just the game and not the outcomes. Health, activity that raises the heart rate, friendships, learning to win and lose, perseverance, team- work and most of all enjoyment are all important lessons which are the real outcomes of a child participating in high quality soccer programming."


The program combines fun lunch-time activities, after school clubs and soccer festivals to achieve the desired learning outcomes for the children enrolled. The Start Healthy Soccer program will initially be offered to pupils in the following schools: Avondale Elementary School, E.P.I.C Alternative Elementary School, Glen Iris Elementary School and Princeton Alternative Elementary School starting on September 11th.

About Premier Education Group

Premier Education Group, based in Shropham, Norfolk, has been providing schools, children and parents with innovative programs and initiatives for over sixteen years. Established in 1999, we provide a wide range of services to schools and communities throughout the UK, with an ever-expanding global reach.

The group, consisting of Premier Sport, Premier Performing Arts, The Golden Mile and Premier Transition, collectively employs over 950 qualified professionals and last year our activities received over 8.5 million visits.

Contact: +44 1953 499082  (Senior Marketing Executive) +44 1953 499040  (Data Insight Manager)

About Alabama Soccer Association

As the Alabama affiliate of US Soccer and US Youth Soccer, the Alabama Soccer Association (ASA) is a non-profit and educational organization whose mission is to foster the physical, mental, and emotional growth of players of all ages, by creating and increasing opportunities for wholesome participation. ASA has a current membership of over 27,000 registered players statewide, youth and adult, and over 2,000 active coaches, referees, and administrators. For more information, please visit and follow @Alabama_soccer


Tom Condone, Executive Director; 205-991-9779